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As a Gen x middle school teacher, I often have no idea what my students are talking about, but they explain it to me. Remembering life in my 20s, I can definitely see the appeal of unapproachable makeup.

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Looksmaxxing is so funny to me. Girls and women have been obsessing over how to look better for generations (5 exercises for a bigger but, How to pick a swimsuit for your body shape, the entire make up industry) but as soon as men start trying to do the same thing it gets a special term and is news worthy.

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This is the very first article from Jessica Bennett that I have ever read. Already a fan.

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